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01Live iOS app

RouteRush

A running app that turns your city into a game: close a loop, and the streets inside become yours.

Map data © Mapbox © OpenStreetMap
Role
Product, design, engineering and launch
Platform
iPhone
Status
Live on the App Store since September 2026
Languages
Six

In short

RouteRush is an iPhone app for runners and riders. Every run can claim territory on a live 3D map, weekly leagues keep it competitive, and Boldi, an AI coach, trains you in chat or talks to you mid-run. Fethi designed, built and launched it.

Most running apps reward speed and distance, which flatters people who are already fast.

RouteRush rewards covering and holding ground in your own city instead. That gives every runner, at any pace, a map-shaped reason to go out again, and gives clubs a reason to run together.

What it does

  • Claim your streets

    Record a run or a ride. Close a loop and the area inside becomes your territory, drawn on a live 3D globe of your city.

  • Compete every week

    Weekly leagues, tiers and clubs turn solo runs into a season: climb a tier, hold your ground, watch the league table move.

  • Train with Boldi

    An AI coach that knows your training: plans and advice in chat between runs, and a voice you can talk to during one.

  • Made for iPhone

    Native SwiftUI in Apple's Liquid Glass design, with a Live Activity on the Lock Screen and the app in six languages.

From idea to App Store

Fethi took it from the first idea to the App Store: the product, the design, the iOS app, the services behind it, the AI coach, the launch and the marketing site.

How RouteRush works inside stays private. This is the journey a runner takes, step by step.

From download to defending your turf

Seven moments in a runner's week. Step through them, or scroll.

any timeHead out again to defendyour turfThe streets inside becomeyoursTalk to Boldi, your AI coachDownload RouteRushClimb the weekly leagueClose a loopGo for a run or a ride
All 7 steps as text
What each part does
Head out again to defend your turf
Others can take your streets, so there is always a reason for the next run.
The streets inside become yours
The area inside your loop is painted in your colour on the 3D map.
Talk to Boldi, your AI coach
Ask Boldi for a plan in chat, or talk to it while you run.
Download RouteRush
Free on the App Store for iPhone.
Climb the weekly league
Your runs count toward a weekly league with tiers to climb.
Close a loop
Come back to where you started, around a park, a block or a whole district.
Go for a run or a ride
Start recording a run or a ride from the map.

Product choices

  1. Territory over pace

    Progress comes from covering ground, not from being fast, so a beginner's loop around the park counts too.

  2. You claim what you enclose

    Planning the route becomes part of the game: the shape of your run decides what you win.

  3. A coach that talks back

    Boldi works in chat between runs and as a voice during one, so advice arrives when it is useful rather than in a report afterwards.

  4. Native, not cross-platform

    Built in SwiftUI for iPhone, so the map, the Lock Screen Live Activity and the Liquid Glass look feel like part of iOS.

Results

  • Liveon the App Storesince September 2026
  • 1person built itproduct, design, code and launch
  • 6languages at launch
  • 2ways to coachchat, and live voice during a run

Stack

App
  • Swift
  • SwiftUI
  • Liquid Glass design
Map
  • Mapbox 3D globe
Coach
  • Boldi AI coach, in chat and by voice

Try it on your next run.

Download RouteRush on the App Store